Looking to improve your online tutoring business model or establish a new one from scratch? The following guide is intended to answer how Popless will help you do this. Here’s what you’ll find inside:
12 steps to increase your income as an online tutor
Meeting packages to lock in customers
Coupons to create incentives
Find new students in the Popless marketplace
Start giving group classes
Know your retention and rebooking rates
Understand how your business grows
Cancelation policy visibility to prevent no-shows
Teach students overseas with global payments
24/7 support from the Popless team
Shareable tutoring profile
Low fees
Reduced admin
1. Meeting packages to lock in customers
Popless meeting packages allow tutors to offer discounts to students when they purchase multiple meetings upfront. This can be a useful way to grow your tutoring business by offering a more convenient and cost-effective option for students to book time with you. Here are a few ways you can use meeting packages to grow your tutoring business:
Offer discounts to students who purchase multiple meetings: By offering a discount to students who purchase a package of tutoring sessions, you can encourage students to commit to a longer-term relationship with you. This can help you build a more stable student base and generate more recurring revenue.
Make it easy for students to purchase: Offering a simple and convenient way for students to purchase multiple meetings with you through Popless, will make it more likely students will choose to purchase a package instead of individual sessions.
Promote your packages: You could share information about your packages on your website, social media, or through email marketing. You could also consider partnering with other local businesses or organizations to help promote your packages.
Offer a variety of packages: Popless allows you to offer a range of packages to meet the needs of different students. You could offer packages of different lengths (e.g., 5 sessions, 10 sessions) or packages that include different types of support (e.g., homework help, test prep).
By offering meeting packages, you can make it easier for students to commit to working with you and help grow your tutoring business.
2. Coupons to create incentives
Coupons can be an effective marketing tool to help grow your tutoring business by attracting new students and encouraging repeat business. Here are a few ways you can use coupons to grow your tutoring business:
Offer a discount to new students: One way to attract new students is to offer a discount on your tutoring services to first-time customers. This can be a great way to introduce potential students to your business and encourage them to try your services.
Encourage repeat business: Offering a discount to returning students can encourage them to continue using your services. You could offer a discount for students who book a certain number of sessions or who refer their friends to your business.
Promote your coupons: Make sure to promote your coupons to potential students. You could share your coupons on social media, your website, or through email marketing. You could also consider partnering with other local businesses or organizations to help promote your coupons.
Increasing your prices: There are often times when you’ll want to increase the price of your tutoring sessions. By using the price settings and coupons in Popless, you can increase your price and issue discount coupons to students which will expire after a set amount of time. This way, new students are able to see your new price while your existing students continue paying your old price until the coupons expire.
3. Find new students on the Popless marketplace
Popless provides a variety of tools and resources to help tutors find more students and grow their business. Some of the ways in which Popless helps tutors find more students include:
Providing a platform to advertise their services: Popless gives tutors a way to reach potential students by creating a profile that highlights their qualifications, experience, and availability. The platform also allows tutors to specify the subjects and age groups they tutor and the locations in which they are available to work.
Facilitating communication with students: Popless provides a messaging system that allows tutors to communicate with students and schedule tutoring sessions. This can help tutors connect with potential students and build relationships with them.
Matching tutors with relevant students: Popless uses proprietary technology to match tutors with students based on their subject needs and location. This can help tutors find more students who are a good fit for their services.
Providing resources and support: Popless offers a variety of resources and support to help tutors grow their businesses, including tips on how to market their services, how to set rates, and how to manage their schedules. The company also provides customer support to help tutors with any questions or issues they may have.
4. Start offering group classes
Offering classes can be a great way for Popless tutors to expand their 1:1 tutoring business by reaching a larger audience and generating additional income. Here are a few ways that classes can help tutors grow their business:
Reach a larger audience: By offering classes, tutors can reach a larger audience than they would be able to with 1:1 tutoring alone. This can be particularly useful for tutors who specialize in subjects that are in high demand.
Generate additional income: Classes typically have a higher enrollment fee than individual tutoring sessions, so by offering classes, tutors can generate additional income.
Flexibility: Classes can be offered anytime, which can be a convenient option for both tutors and students.
Build a community: Classes can be a great way to build a sense of community among students who are working towards a common goal. This can be especially useful for tutors who specialize in subjects that are typically studied independently.
By offering classes, tutors can expand their reach, generate additional income, and build a sense of community among their students. It's important for tutors to carefully consider their target audience and the logistics of offering classes before launching this type of service.
5. Know your retention and rebooking rates
Retention and rebooking rates allow you to understand if your students keep returning. Popless provides you with these rates. Improving your retention and rebooking rates ensures you are building a stable student base, which can be a more reliable and predictable source of income.
Your retention rate is the percentage of customers who are returning customers.
Your rebooking rate is the percentage of your customers who have booked a future booking in the Calendar.
6. Understand how your business grows
Popless provides insights into how your tutoring services are performing, allowing you to assess the performance and effectiveness of your time. Insights such as your total earnings, minutes tutored, and the number of bookings you receive, give you valuable insights into your business to help you make informed decisions about how to grow and improve. Some specific ways that metrics can help build your tutoring business include:
Identifying areas of success: By tracking metrics such as the number of sessions booked, the number of new students, and student satisfaction ratings, tutors can identify areas of their business that are particularly successful and focus on expanding those areas.
Identifying areas for improvement: By tracking metrics such as cancelation rates, no-show rates, and the average length of sessions, tutors can identify areas of their business that may be causing problems or inefficiencies, and take steps to improve those areas.
Setting goals and measuring progress: By setting specific goals for their business and tracking relevant metrics, tutors can measure their progress towards those goals and make adjustments as needed.
Making informed decisions: By tracking relevant metrics and analyzing the data, tutors can make more informed decisions about how to grow and improve their business. For example, they may decide to invest in additional marketing efforts, expand the services they offer, or adjust their pricing based on data about their business performance.
Price services appropriately: By knowing their retention and rebooking rates, tutors can price their services appropriately to maximize their income and profitability. For example, if a tutor has a high retention rate, they may be able to charge a higher price for their services.
Overall, tracking relevant metrics can help tutors gain a better understanding of their business and make informed decisions about how to grow and improve. It's important for tutors to regularly review their metrics and make adjustments as needed.
7. Cancelation safety protection
Popless allows tutors to set a cancelation policy. A cancelation policy can help tutors in several ways:
Protects against last-minute cancelations: A cancelation policy can help protect tutors against last-minute cancelations, which can be disruptive to their schedules and potentially cause them to lose income.
Encourages commitment: A cancelation policy can encourage students to commit to their scheduled tutoring sessions, which can help tutors plan their schedules more effectively and reduce the risk of last-minute cancelations.
Clarifies expectations: A clear cancelation policy can help set expectations for both tutors and students, and reduce misunderstandings or conflicts related to cancelations.
Ensures fairness: A cancelation policy can help ensure that tutors are fairly compensated for their time and efforts, and students are held accountable for any late cancelations that occur.
Overall, a cancelation policy can help tutors manage their schedules more effectively, reduce the risk of last-minute cancelations, and ensure that they are fairly compensated for their time and efforts. It's important for tutors to clearly communicate their cancelation policy to students and make sure that it is fair and reasonable.
8. Streamlined payments and scheduling
Streamlined scheduling and payment built into Popless can help tutors to run their business more efficiently, allowing them to focus on their teaching and providing a better experience for their students. Streamlined scheduling and payment for tutors can provide several benefits:
Saves time: Streamlined scheduling and payment can save tutors a significant amount of time by automating many of the tasks involved in managing appointments and payments. This can allow tutors to focus on other aspects of their business, such as preparing for sessions or marketing their services.
Global reach: Tutoring technology allows tutors to offer their services to students who may be located outside of their immediate geographic area. This can increase the reach of their services and potentially expose them to a larger pool of potential students.
Increases convenience: Streamlined scheduling and payment can be more convenient for both tutors and their students, as it can allow tutors to easily schedule appointments and process payments online.
Increases efficiency: Streamlined scheduling and payment can increase the efficiency of tutors' business operations by eliminating the need for manual processes and reducing the risk of errors or mistakes. This can help tutors run their business more smoothly and effectively.
Accuracy: Streamlined systems can help to reduce errors in scheduling and payment, ensuring that tutors are paid accurately and on time.
Professionalism: Using a streamlined system can give tutors a more professional image, as it shows that they are organized and efficient in their business practices.
9. 24/7 support from the Popless team
Popless’ 24/7 support provides you with access to a range of resources and support, including marketing materials, tips for building your business, and customer support. This can be a valuable resource for you as you grow your tutoring business.
10. Shareable tutoring profile
When you sign up to Popless, you’ll be able to choose a username for your profile. For example, popless.com/(Your username}.
Having a Popless tutoring profile can be a powerful marketing tool to help grow your tutoring business. Use your Popless profile to provide information about the subjects and age groups you tutor, your availability, and your rates. You can also include information about your teaching style and approach. By having a personal tutoring website, you can provide potential students with information about your services and qualifications, and make it easier for them to contact you and book sessions. This can help you attract more students and grow your tutoring business.
11. Low fees
Popless reduces the overhead costs of running a tutoring business.
Compared to private tutoring: Reduce the cost of subscribing to several tools such as scheduling tools, whiteboards, online video calls, and payment services.
Compared to other tutoring platforms: Popless charges no fees to tutors who bring their own students to Popless and a 10% commission to tutors who find students on the Popless marketplace. Learn more about pricing,
12. Reduced admin
Popless makes tutoring more convenient for you and your students to schedule and attend tutoring sessions. This can increase the demand for tutoring services and potentially increase your bookings and income. Popless reduces the administrative burden of offering tutoring services and increases the convenience of tutoring in a number of ways:
Streamlines scheduling and payment: Popless is a centralized system for scheduling and payment, which can reduce the amount of time and effort required to manage these tasks. This can be especially useful for tutors who are managing a large number of students.
Integrated whiteboard, messaging, and document sharing: Interactive online features make learning engaging. Bring tricky concepts to life with interactive exercises, drawing diagrams, and annotating homework and practice questions.
Provides analytics and reporting tools: Popless provides tutors with access to analytics and reporting tools, which can help them track their business performance and identify areas for improvement. This can reduce the time and effort required to analyze and interpret data and increase the convenience of managing their business.
Powerful note-taking and contact management tools: Integrated note-taking and student management helps you stay organized, on top of your tutoring schedule, and track how students are progressing and where they may need additional support.
